The Lincoln Project’s co-founders told “60 Minutes” on Sunday night that they love it when President Donald Trump sees their ads and lashes out in response.
“Every time Donald Trump loses his mind and throws things at the wall because a Lincoln Project ad is up, that takes the whole campaign off track,” co-founder Rick Wilson told the CBS News show. “There’s one thing you never get back in a campaign. That’s a lost day.”
The never-Trump Republicans said they know just how to get the president’s attention, too.
“We have a standing buy on Fox News in Washington, D.C. with ‘Fox and Friends,’ Tucker Carlson and Sean Hannity every night,” said co-founder Reed Galen, referring to the purchase of constant ad time. ”[W]e know he’s in the residence with his super TiVo watching.”
Trump is known for watching Fox News in general and those three shows specifically, often calling into them, giving shout-outs to the hosts at his rallies and tweeting about what’s on the air at any given time.
His own campaign has also invested money in ads in the D.C. market, reportedly to get his attention. D.C. isn’t part of a swing district, but The Daily Beast reported over the summer that the purchases were meant to make Trump feel good when he tunes in