The closing of Mattress Firm was a surprise. I guess the company wasn't keeping its eye on the TV and Shopping channel where it had to see those 'upstarts' invading what it thought was a sure thing.
I'm betting that the Sleep Number company is watching the explosion of "newbies' into the mattress business and quivering in its corporate boots. Way, way overpriced and not for the 'technically-challenged' from what I've heard from owners.
As for those Bed in a Box mattresses: I think it's rather telling that the tv ads show the product but they do NOT show a king-sized or any size mattress being pulled from that box. Just imagine not liking the thing and having to put it BACK in the box for pick-up if you will.