Emerging alternative information ecosystem expected to receive big boost with first-quarter launch of former President Trump's Twitter-like platform, Truth Social. Conservatives took critics to heart when they said, "build your own platforms," in the wake of digital censorship claims.
Twitter competitors like Gab, Parler and now GETTR offer a "safe space" for those frustrated by the former's inconsistent rules. The video platform Rumble, active since 2013 but experiencing a massive boost over the past year, is a haven for voices like conservative talker Dan Bongino recently silenced by Google-owned YouTube. And GiveSendGo.com lets clients denied access to GoFundMe crowdfund without compromising their values.
Bongino, with ties to both Rumble and Parler, launched AlignPay last year as a competitor to PayPal, "free from the threat of Cancel Culture," as its mission statement declares. Bongino is now working with another alternative payment platform called paralleleconomy.com, a competitor with Stripe.
The wave of alternate platforms, part of an emerging parallel economy, may receive its biggest boost yet with the advent of former President Donald Trump's Truth Social, set to launch in the first quarter of the year, with Feb. 21, Presidents' Day, targeted in an App Store listing. The new, Twitter-like platform will let the banned leader back on social media, likely joined by his considerable base.
Jason Miller, a former Trump aide and CEO of GETTR, calls 2020 the "the worst year for political censorship in U.S. history," citing citizens and news outlets alike punished by social media for sharing the Hunter Biden laptop story and the theory that COVID-19 stemmed from a lab leak in Wuhan, China.
The former proved accurate, while the latter has gained at least equal footing as the most likely explanation for the origin of the pandemic.
"We needed an alternative solution," Miller says of GETTR, which launched last year. ~~~~~~~~~
"The big tech social media platforms are ceding effectively half of the world for potential clients," he says.
Miller sees the issue in play as a global concern. He says world governments are following Big Tech's lead in censoring free speech, witness the attacks on Telegram, a messaging app, in several countries. The Canadian province of Nova Scotia recently instigated hefty fines, up to $100,,000, for anyone publicly voicing support for the "Freedom Convoy," truckers protesting the nation's vaccine mandates. ~~~~~~~
"Our market research shows 20-25 percent of Trump supporters quit social media [following his banishment]. His getting active got them off the sidelines," says Miller, adding that his company is plotting new developments including a GETTR Pay service this summer. ~~~~~~~
Miller says the biggest misconception center-right Americans have about the social media landscape is that Twitter and Facebook will respond to the new competition by easing their current restrictions.
"They're never going back," Miller says, citing a popular quote from his former boss, President Trump.