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The Aunt Jemima brand is being retired. What do you think?   The Consumer You: Marketplace

Started Jun-17 by Showtalk; 1607 views.
Showtalk

Poll Question From Showtalk

Jun-17

The Aunt Jemima brand is being retired. What do you think?
  • It should have been done a long time ago2  votes
    13%
  • It was not offensive at the time but it is now0  votes
    0%
  • I don't see why people are offended. It's a product5  votes
    33%
  • I think they should keep it6  votes
    40%
  • I never used it anyway and I don't care1  vote
    6%
  • Other1  vote
    6%
It should have been done a long time ago 
It was not offensive at the time but it is now 
I don't see why people are offended. It's a product 
I think they should keep it 
I never used it anyway and I don't care 
Other 
In reply toRe: msg 1
Showtalk
Staff

From: Showtalk 

Jun-17

In reply toRe: msg 2
Showtalk
Staff

From: Showtalk 

Jun-17

As a child I always thought it was offensive and never understood why they made the product.  

MerlinsDad

From: MerlinsDad 

Jun-17

Uncle Ben brand is next.

Uncle Ben's is mulling changes to its brand identity.

Uncle Ben's owner Mars is planning to change the rice maker's "brand identity."

In a statement on its website Wednesday, Mars wrote that "now is the right time to evolve the Uncle Ben's brand, including its visual brand identity, which we will do."
"We don't yet know what the exact changes and timing will be, but we are evaluating all possibilities," Mars added.  https://www.cnn.com/2020/06/17/business/uncle-bens-rice-racist/index.html
MerlinsDad

From: MerlinsDad 

Jun-17

Wikipedia has interesting information on the brand name

The inspiration for Aunt Jemima was Billy Kersands' American-style minstrelsy/vaudeville song "Old Aunt Jemima", written in 1875. The Aunt Jemima character was prominent in minstrel shows in the late 19th century and was later adopted by commercial interests to represent the Aunt Jemima brand.

Aunt Jemima's character is based on the common stereotype of the mammy archetype, a character in minstrel shows in the late 1800s. Her skin is dark and dewy, with a pearly white smile. She wears a scarf over her head and a polka dot dress with a white collar.  https://en.wikipedia.org/wiki/Aunt_Jemima

Remember the stereotypical Mammy, Hattie McDaniel, in Gone with the WInd?  Same imagery.  Gone with the Wind is #1 in all time attendance https://mrob.com/pub/film-video/topadj.html and no 1 in money making (adjusted for inflation) https://money.cnn.com/2014/12/15/media/gone-with-the-wind-anniversary/index.html

Showtalk
Staff

From: Showtalk 

Jun-17

I saw that. I don’t use either product, and don’t even remember seeing either in the store in years.  I should say I voted in my own poll, which I don’t often do.

Showtalk
Staff

From: Showtalk 

Jun-17

I also read there were four different models for the product and the first woman went from being a slave to a spokesperson for the brand.  So it became a career for her.

Jeri (azpaints)

From: Jeri (azpaints) 

Jun-17

It was offensive when it was first introduced but I'm tired of all this...all it accomplishes is to raise the cost of the product for consumers.  

Showtalk
Staff

From: Showtalk 

Jun-17

Why will it raise prices? Buy something else.

kizmet1

From: kizmet1 

Jun-17

When I was 4 I rushed over to tell her I ate it every weekend. She ignored me.
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