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Stevo's Business Book of the Week 10/10   Business Book of the Week

Started Oct-10 by stevo4747; 100 views.
stevo4747

From: stevo4747

Oct-10

Stevo's Business Book of the Week for the week of 10/10 is:

Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA by Ben Bensaou and Karl Weber (McGraw Hill Education, $30.00 - Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization. It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery?until now. “Built to Innovate” delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations?including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars?and demonstrates how you can leverage them in your own company. This practical guide shows how to: Build your execution and innovating engines; Master the innovating perspective; Launch the three processes of innovating; Engage everyone in innovating; Generate ideas from the front lines; Empower coaches; Create a culture of innovating; Catalyze the innovating process; and Keep the ideas flowing. You’ll learn how to drive innovating in product design and creative use of technology?as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? “Built to Innovate” provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve)

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