Linear and Digital Binge-Viewing Launch of Freeform’s ‘Beyond’ Amasses Over 14 Million Multiplatform Views in First Seven Days
Ratings Highlights for January 2, 2017 – Live + 3 Day Ratings, Digital Ratings
LINEAR AND DIGITAL BINGE-VIEWING LAUNCH OF ‘BEYOND’ AMASSES
OVER 14 MILLION MULTIPLATFORM VIEWS IN FIRST SEVEN DAYS;
OVER 25% BINGE ENTIRE 10-EPISODE SEASON IN FIRST SITTING
‘SHADOWHUNTERS’ SEASON TWO DEBUT IS THE DAY’S NO. 1 MOST SOCIAL TV SHOW
In another first for the network, Freeform rewarded its digital-savvy audience by making available its highly anticipated new drama “Beyond” for binge-viewing across key digital platforms, featuring reduced ad loads to enhance the viewing experience and drive higher ad engagement. In its first week alone, “Beyond” has already amassed over 14 million views, including 7.0 million across digital platforms and reaching an additional 7.2 million Total Viewers on linear TV.
Spellbinding from the opening scene, “Beyond” has quickly amassed a dedicated audience of binge enthusiasts. The first person to binge all ten episodes completed the season in under 10 hours on January 2 at 10:13 a.m. EST using the Freeform app on an iPhone; while out of the people that completed the binge in the first 3 days, 26% watched it in one sitting (finishing in under 10 hours), 59% watched it within a day and 93% watched it within 2 days. Moreover, an impressive 51% of “Beyond” viewers watching via the Freeform app/website were new to the network.
In fact, Freeform generated its best week across digital platforms in well over 4 years, powered by the debut of “Beyond” and the second season premiere of “Shadowhunters” – since 8/27/12.
- Based on Live + 3 day linear TV ratings for its 2-hour premiere, “Beyond” (9:00 – 11:00 p.m. EST) stood as the network’s biggest series launch in 1 year, ranking as the No. 1 scripted cable TV telecast in the time period in Total Viewers (1.5 million), Adults 18-49 (500,000/0.4 rating) and Women 18-49 (304,000/0.5 rating) – since “Shadowhunters” (1/12/16).
- In Live + 3 day versus Live + Same Day ratings, “Beyond” surged by double digits across target demographics including by +36% in Total Viewers (1.5 million vs. 1.1 million), by +35% in Adults 18-49 (500,000 vs. 371,000) and by +36% in Women 18-49 (304,000 vs. 223,000).
The season two launch of “Shadowhunters” (8:00 p.m. EST) built over its season one average in Total Viewers (+6% – 1.7 million vs. 1.6 million), generated an additional 1.1 million views across digital platforms, ranked as the No. 1 original scripted cable TV telecast in its time period across its key target Adults 18-34 (325,000/0.5 rating), Adults 18-49 (740,000/0.6 rating) and Viewers 12-34 (515,000/0.5 rating) demographics and was the No. 1 most social TV show of the day with 1.4 million total engagements across Facebook, Instagram, Tumblr and Twitter.
Impressively during the 2015/16 TV season, “Shadowhunters” was the No. 1 new TV series in Total Engagements (62.3 million) and ranked an impressive No. 5 overall among all broadcast and cable TV series. It was also the No. 1 TV series on Tumblr (6.3 million) and placed among the Top 5 scripted TV series on Instagram (No. 4 – 32.5 million) and Twitter (No. 5 – 15.3 million).
- In Live + 3 day versus Live + Same Day ratings, “Shadowhunters” soared by double digits across key categories including by +42 in Total Viewers (1.7 million vs. 1.2 million), by +51% in Adults 18-49 (740,000 vs. 491,000) and by +41% in Viewers 12-34 (515,000 vs. 364,000).
Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
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- Source: 1/2/17. Linear TV: NTI, Live + 3. Digital: Omniture/Freewheel. Reach: NPower, 1 min. Social Media: ListenFirst.