A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them. While there are many tips and hacks written about all across the web, here’s one that seems highly promising: playing on people’s emotion. An analysis of 1,400 successful ad campaign case studies found that campaigns with purely emotional content performed about twice as well (31% vs. 16%) as those with only rational content. Trend Hunter Marketing analyzed 55 emotional marketing campaigns, and found the average popularity score to be 8.0 — higher than in other categories. By spicing up your Facebook campaigns with a pinch of emotion and a dash of thrill, you can allure your Facebook audience, making them click and purchase. There’s no limit to the emotions you can bring into play – excited, melancholic, delighted, shocked – you name it. This post will teach you how to apply emotional marketing to Facebook ads (and celebrate a landslide victory over the competition.) Ready to win the Facebook ads race? Let’s go! 1. Master the Art of FOMO If you’ve ever attended an event because you thought “Maybe something cool would happen,” it was likely due to FOMO – the fear of missing out. What if all your friends go out while you’ll be missing out on all the fun… A study of millennials found that as many as 69% experience FOMO when they are not able to attend an event where their friends are going. People are afraid of being left without an amazing experience. But FOMO doesn’t only apply to attending events. It also applies to other aspects of life and business http://www.emaillist.me/ . For example, Sumo has written Facebook ad copy that makes the reader think that everyone else is already using their software and the person reading is the last one out.
Make yourself at home.
Thoughtful. Colorful. Spirited. Engaged.
Mean. Argumentative. Abusive. Profane.
Or more eloquently stated by William Shakespeare:
Conversation should be pleasant without scurrility, witty without affectation, free without indecency, learned without conceitedness, novel without falsehood.