Shields of Strength, a company that sells religiously themed medals it calls "dog tags," has lost a valuable customer: The Pentagon. And the company is suing to have the Pentagon change its decision.
From what I can learn back in the 1990's the company was selling these medals. They became popular with Military personnel and so the Pentagon began to order them and they also became very profitable. However, Miltary policy prohibits associating Military insignia with sectarian religious belief. Now the Military itself will no longer purchase them and that decision is devastating for this one particular company. That is the reason for the lawsuit.
Where, I wonder, will this all end. While the Military may well prevail in the lawsuit Service members are still free to wear religious medals of their choosing. And of course it is not necessary to be in the military service to wear a medal; more civilians may also start wearing them.
Beaumont business sues Department of Defense | 12newsnow.com
Here is another article which explains the position of the Military Religious Freedom Foundation.
Religious dog tag-maker sues Defense Department to reinstate license | News | gazette.com