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Another woke company wakes up too late   The Serious You: How Current Events Affect You

Started 5/26/22 by WALTER784; 34646 views.
Msg 224 of 418
In reply toRe: msg 223
WALTER784
Staff

From: WALTER784

May-6

They're going to lose a lot of sales this summer too!

Bud Light Sales Keep Spiraling amid Transgender Controversy: ‘Serious Trouble’

AMY FURR
2 May 2023

Bud Light’s sales have apparently continued dropping since the announcement of its partnership with transgender advocate Dylan Mulvaney caused significant backlash.
 
The St. Louis Post-Dispatch reported Monday:
 
In the week that ended April 22, the brand’s in-store sales plummeted more than 26%, according to figures reported by Bump Williams Consulting, a Connecticut-based firm that specializes in the alcoholic beverage industry.
 
And the decline is only accelerating. The week before, sales dropped by 21%. The week before that, it was 11%.
 
Despite the controversy, it remains the bestselling beer in the country, according to Bump Williams, who is the founder, president and CEO of the agency.
 
But if the drop in sales continues, Williams said, “then Bud Light is in serious trouble this year. And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial.”
 
At the beginning of April, the Anheuser-Busch shipped a can of Bud Light to Mulvaney, a biological man claiming to be a transgender woman, with his image on it.
 
He later posted a video online of himself drinking the beverage:
 
Bud Light’s Vice President of Marketing Alissa Heinerscheid recently took a leave of absence amid the controversy, Breitbart News reported April 21.
 
“When Heinerscheid took over as Vice President of marketing, she claimed the brand was ‘on the decline,’ and called Bud Light ‘fratty’ and ‘out-of-touch,’ insisting that the company’s approach needed to change,” the outlet said.
 
In addition, competing beers such as Coors Light and Miller Lite have experienced an 18 percent rise in sales after the transgender controversy ignited, according to a Breitbart News article published April 25.
 
“Additionally, overall volume of sales of Bud Light at bars and restaurants dropped by 34.7 percent between April 2 and April 15,” the outlet said.
 
Now, social media users want a boycott of the Maybelline makeup company after it partnered with Mulvaney in March, according to Breitbart News.
 
“One woman tweeted that she would be discarding her Maybelline products after using the brand for 40 years. She included the hashtag ‘#boycottmaybelline,'” the article said.

Bud Light Sales Keep Spiraling amid Transgender Controversy (breitbart.com)

FWIW

 
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Msg 225 of 418 to WALTER784WALTER784 
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Showtalk
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From: Showtalk

May-7

They went after the wrong audience and lost all their support.

 
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Msg 226 of 418 to Showtalkshowtalk 
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WALTER784
Staff

From: WALTER784

May-7

Just as has numerous past incidents.. don't forget the Salvation Army!!! Just to name one!

FWIW

 

 
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Msg 227 of 418 to WALTER784WALTER784 
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Showtalk
Host

From: Showtalk

May-7

Salvation Army has walked it back.

 
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Msg 228 of 418 to Showtalkshowtalk 
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WALTER784
Staff

From: WALTER784

May-7

Yes, but they took a big hit shortly after they did that.

Too bad other companies haven't taken it back yet.

CEO of Budweiser should have immediately walked it back. But they doubled down instead. Same with Disney and many others too! 

FWIW 

 
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Msg 229 of 418 to WALTER784WALTER784 
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Showtalk
Host

From: Showtalk

May-7

Bud is gone because they don’t have a base of liberals who buy their beer. Bed, Bath and Beyond dumped My Pillow three years ago and they are in bankruptcy now.

 
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Msg 230 of 418 to Showtalkshowtalk 
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WALTER784
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From: WALTER784

May-8

Activist investors took over the company, ousted the CEO and ruined it after their takeover.

FWIW

 
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Msg 231 of 418 to WALTER784WALTER784 
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Showtalk
Host

From: Showtalk

May-8

BB&B or Budweiser?

 
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Msg 232 of 418 to Showtalkshowtalk 
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WALTER784
Staff

From: WALTER784

May-8

Bed, Bath and Beyond.

Activist investors got the original CEO fired. Then the new CEO implemented numerous changes which only hurt the company. Then Covid struck and the supply chain shortages further weakened the company including dropping My Pillow along with a lot of other brands.

Then the newly replaced activist CEO attempted to bloat the price of their shares and was caught, and for some strange reason, that new CEO ended up jumping off the top of a high-rise building to his death. And well, we're witnessing the results of their bad decisions.

FWIW 

 
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Msg 233 of 418 to WALTER784WALTER784 
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Showtalk
Host

From: Showtalk

May-8

I didn’t follow any of that.  Maybe someone threw him off.  Their prices are extremely inflated too.

 
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