I think in 2019 youtube is the best social media channel even though facebook has large number of users it has decreased the organic reach whereas youtube has become more engaging
Most of the people are working ,so they are watching the favorite videos,movie,songs are in YOUTUBE only.And second is FB because generally Facebook is very nice to convey message to people ,and FB features are generally user friendly..SO like it ..
Navigating the seas of social media is often a confusing and cluttered journey.
With so many social media networks to choose from, you’re probably overwhelmed by choice or drowning in the responsibilities that each channel demands.
If you’re wondering whether your brand or business should of shouldn’t be on Twitter, or whether it’s worth opening a Pinterest account, it may be best to take a step back and evaluate your social media strategy altogether.
So, before you take on more than you expected, or worse, burn out completely, it’s time to focus in on the channels that will help you connect with your target audience, drive engagement and boost revenue for your company.
You don’t have to be on every single channel. Choosing what works for your customer, your team and your resources will help you nurture relationships with authenticity, build trust, and convert when it comes time to sell your goods and services.
The first question to ask yourself is who makes up your audience and which social media networks do they use.
If your customers spend most of their time on LinkedIn, setting up an Instagram channel wouldn’t help you much in reaching out to your target customer.
Defining your audience in as much detail as possible will help you pinpoint where they spend their time online.
Use your existing customer personas as a starting point and extend each of these to their online social profiles. The more detailed, the better.
Some of are most popular and effective social media channels such as
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