I know you’ve noticed it…
Over time, your Facebook page’s reach has continuously gone down.
It’s not just in your head.
In just a few years, the organic reach of Facebook pages has plummeted:
And the stock price of Facebook just continues to go up.
Is it a conspiracy?
Decrease the organic reach in order to force businesses to pay for exposure?
Maybe a little bit, but there’s more to it than you might first think.
And while it’s obviously a bad thing to lose some of the reach, it’s not as bad as the numbers might make you think.
The current situation: Right now, the average page has an organic reach of about 6%.
The key word there is average.
Some pages get much more, some get much less.
Obviously, you want to reach as many of your fans as possible, so you want your page to be on the upper end.
And I can show you how to do that.
There are five main ways that you can improve your Facebook page’s reach.
I’m going to simplify them and walk you through the ways you can implement them to drive more traffic to your website and sales through Facebook.
What is your Facebook page’s reach based on?
Before you can attempt to increase your page’s reach, you need to understand what your organic reach is based on.
First, why do you think Facebook limits the organic reach of pages? Why not allow all users who have liked a page to see every single post?
There are two main reasons why Facebook limits organic reach.
The first we already looked at: it can help Facebook make more money because businesses with poor page reach will spend more on promoting posts through Facebook ads.
The second one is much more interesting to you and me.